Focusing on the forces of rapid change, low predictability and high risk that characterise the current business environment, the scenarios depict the key drivers that businesses must embrace to ensure greater control over their organisational futures. 

How should organisations approach the strategic challenges highlighted in the development of the report? 

• Innovation: How are companies going to meet the increasing demands of innovation on their businesses, both in terms of specific innovations and in terms of their core business models?
  
• Culture: How are companies to create cultures that respond to change in a successful and forward looking way? 
  
• Leadership: How can leaders manage in an environment where they need to influence a more independent workforce and manage the uncertainties and opportunities of emerging dynamic and fragmented company structures? 
  
• Operations & technology: How do you mitigate risks and costs involved with rapid change as working patterns become more widely distributed and security becomes a more important requirement? 
  
• Brand: Rapid organisational change and the rise of the conscious consumer makes brand management more difficult.  What role will brand play in new business models?  
  
• Regulation: In a more fluid organisational world what role does regulation play?  Who will own IP?  How will working regulations need to change?  When does a network or alliance become a business and hence become one of the regulated?