When asked what factor most represents a successful business our panel of owners, managers and decision makers said:

A healthy economy – 56%

A good reputation – 43%

Happy customers – 27%

Less red tape – 21%

Achieving high profits – 19%  

Whilst it’s evident that there are concerns, it’s hugely encouraging to see the value placed on good reputation and customer satisfaction and it’s also great to see a strong resolve and fighting spirit among the owners and managers of Britain’s smaller businesses.  

With the hope of a stronger economy, can we look to banish the dark clouds and encourage a brighter future for Britain’s smaller businesses?  Where should small businesses focus their efforts to ensure they survive in an economic downturn?